Insights
What we know about China's platforms.
Platform updates, strategy breakdowns, and lessons from real campaigns.
Platforms
How to sell on WeChat: a guide for brands
China's biggest brand ecosystem is WeChat. Official Accounts, Video Accounts, Mini Programs, ads, and WeCom, and how to sell across all five.
11 min of reading | July 2026
Strategy
Douyin marketing for Western brands: the complete guide
Douyin is not TikTok. Account setup, content formats, KOL costs, paid amplification, and Douyin Shop. A practical guide for Western brands.
10 min of reading | July 2026
Strategy
The 80/20 content rule does not work in China. Here is what does.
The old split of 80% value and 20% selling was built for feeds where content and shopping sat apart. On China's platforms they are the same thing. The number to watch is not the ratio. It is whether your content feels real.
9 min of reading | July 2026
Platforms
China's Social Media Platforms: A Guide for Brands in 2026
WeChat, Douyin, RedNote, Weibo, and a dozen more Chinese platforms. A clear, current guide to being present, finding influence, and publishing in China in 2026.
15 min of reading | June 2026
Content
AI content production in China: what brands need to know right now
Over 53% of Chinese advertisers use AI for creative content. Here is how AIGC is reshaping social media production on China's biggest platforms.
5 min of reading | April 2026
Platforms
Douyin social commerce: hard to profit, still the best way in
Most brands lose money on Douyin in year one. But no other platform gives you access to 800 million Chinese consumers this fast.
4 min of reading | April 2026
Platforms
WeCom: what it is, what it does, and why your China strategy needs it
WeCom is Tencent's enterprise communication platform inside the WeChat ecosystem. Learn what it does, how private domain traffic works, and why brands in China need it.
5 min of reading | April 2026
Platforms
WeChat advertising: every ad format and what they actually cost
WeChat advertising runs across Moments, Official Accounts, Channels, Mini Programs, and Search. Here is what each format costs and how to start.
7 min of reading | April 2026
Strategy
Why livestream shopping took over China
Nearly 600 million Chinese consumers buy through livestreams. Here are the five reasons livestream shopping works so well from the shopper's perspective.
6 min of reading | April 2026
Strategy
KOL vs. KOC in China: how to pick the right influencer for your brand
KOLs create awareness. KOCs build trust. How to combine both, what they cost, and how to spot fake followers in China's market.
6 min of reading | April 2026
Strategy
Live commerce in China: why it converts and how it works
Live commerce is China's highest-converting sales channel. Here is how the ecosystem works, what it costs, and why your brand should care.
6 min of reading | April 2026