Case studies
The work speaks for itself.
Real campaigns. Real platforms. Real results for international brands growing in China.
Service
Platform
Campaign & Content
Octave: launching a healing arts festival on RedNote in three weeks
7,024 organic creator engagements and a 5.13% CTR on a first ad test
Content & UGC
Jaguar Land Rover: reaching younger consumers through social
Brand relevance shift with younger luxury consumers
Luxury & eCommerce
iGuzzini: how social built a luxury lighting brand in China
B2B brand became a consumer luxury name in 24 months
Website & Campaign
Blue Insurance: digital launch for Hong Kong's first online insurer
10,000 followers in month one, 3,000+ newsletter signups in week one
Community & Social
Master Martini: building a chef community across Asia
B2B brand became a go-to community for professional chefs in 5 markets
Brand & Content
Camper: growing a design brand in China
43K to 187K followers, +31% same-store sales in 18 months
Campaign & Social
Mission Foods: launching corn chips in China through social
Unknown snack category to growing community via always-on content
Hospitality & Social
Muuke Villa: opening a mountain retreat on RedNote and WeChat
710,413 reads across 9 media placements, RedNote up from 4 to 12-16 notes a month
Consulting & Strategy
Langnese: repositioning Germany's top honey brand for growth in China
Nine-pillar repositioning framework opened new channels and new audiences
Campaign & eCommerce
Marriott: a Super Brand Day campaign that drove millions
Millions in Tmall sales and hundreds of thousands of new Bonvoy members
Community & AI Content
JAC Motors: building a social community for a Chinese auto giant
AI-powered Olympic campaign crossed over to global markets
eCommerce & Social
Viessmann: how social drove eCommerce growth in China
Consistent month-over-month online revenue growth
Campaign & Content
AGE 20's: the Little Milk Brick campaign in China
3.87M Douyin impressions (4x over target), nickname went organic
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