Douyin agency
Douyin agency: grow your brand on China's #1 short-video platform
Account setup, content, KOL campaigns, Ocean Engine ads, and livestream commerce. Run by our team in Shanghai and Hong Kong. Fixed scope, fixed price.
A 30-minute call. No pitch deck.
0M
daily active users
0 min
average time in app per day
0T
RMB in yearly e-commerce sales
0 weeks
from signing to first content live
Why Douyin matters
Douyin is not TikTok. It is China's short-video economy. 750 million people watch, shop, and check out without ever leaving the app. If your brand is not in the feed, your competitor is.
Douyin agency services for brands entering China
Douyin (抖音) reaches 750 million people in China every day. Your customers are on it. Your competitors may already be too.
TheRedScroll is a China-based social media agency. We open Douyin accounts for foreign brands, produce Mandarin-native video, run KOL campaigns, buy ads through Ocean Engine, and sell through livestreams and Douyin Shop.
Every engagement has a clear SOW and a fixed price. You know what you get and what it costs before you sign.
Our Douyin agency services
Six services. Each with a clear deliverable.
Everything is listed in your scope of work before you sign. No vague retainers.
Account setup and verification
We register and verify your enterprise account, including blue V verification. Foreign companies need a Chinese business license or an authorized agency. We handle both paths, so you can start without a local entity.
- Enterprise account
- Blue V verification
- License path advice
- Account handover
Content strategy and video production
Douyin-native short video produced by our team in China. Product demos, tutorials, trend formats, and mini-dramas. HubStudio.ai speeds up production. Native Mandarin speakers write and edit every piece.
- Content strategy
- Short video production
- Trend formats
- Mini-dramas
KOL and KOC campaigns
KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) campaigns sourced through Xingtu, Douyin's official creator marketplace, plus our own network. Every creator is vetted for fake followers and audience fit. You approve the final list.
- KOL sourcing
- KOC seeding
- Fake-follower checks
- Campaign reporting
Paid advertising via Ocean Engine
Ocean Engine (巨量引擎) is ByteDance's ad platform for Douyin. TopView for launches. In-Feed Ads for traffic. Search Ads for high-intent buyers. DOU+ for testing content. Ad spend is billed at cost, no markups.
- TopView
- In-Feed Ads
- Search Ads
- DOU+ boosts
Livestream and Douyin Shop
Live commerce is built into Douyin. We plan and run live selling sessions: host selection, product scripting, real-time engagement. We also set up and optimize your Douyin Shop (抖音小店) storefront.
- Livestream planning
- Host selection
- Product scripting
- Douyin Shop setup
Analytics, reporting, and optimization
Monthly reports with clear numbers. Follower growth, views, engagement rate, ad efficiency, GMV, and ROAS where commerce is live. What worked, what didn't, and what changes next month.
- Follower growth
- Engagement rate
- GMV and ROAS
- Next-month plan
Need more than Douyin? Most of our clients pair it with RedNote and WeChat.
All platforms →Case studies
Results from the ground
Real clients, real numbers, all verifiable in the full case studies.
3.87M
Douyin impressions against a 1M target
AGE 20's
Korean beauty brand launching a foundation in China. The campaign hit 3.87 million Douyin impressions against a 1 million target, with a product nickname that went organic.
Read the case study
Live
livestream commerce for a heritage brand
Langnese
German honey brand repositioned for Chinese consumers. Douyin livestreams and quick-demo videos changed how people use the product, connected to Tmall sales.
Read the case studyWho we help
Who should invest in Douyin
Beauty and fashion
Beauty and fashion perform on Douyin. Short demos, tutorials, and creator reviews drive discovery, and checkout is built into the app.
Food and beverage
Food performs on Douyin. Quick demos and taste-test formats turn viewers into first-time buyers, in the feed and in livestreams.
Consumer electronics and home
Consumer electronics and home goods perform on Douyin. Product demos show value in seconds, which is what the algorithm rewards.
Hospitality, automotive, and B2B
Hospitality, automotive, health, and B2B all perform on Douyin. First-tier city or fifth, age 22 or 52, your Chinese audience is already there.
Douyin is not TikTok International. Same parent company, two separate apps. Content, accounts, and ads do not cross over. Douyin serves China. TikTok serves everyone else.
The bigger difference is commerce. Douyin users discover, decide, and buy without leaving the app. Shops, livestream selling, and checkout are all built in. TikTok is still catching up to that.
Why TheRedScroll
Four reasons brands choose us
Team on the ground
Shanghai and Hong Kong. Native Mandarin speakers who post on Douyin every day, not consultants who read about it.
Fixed scope, fixed price
We benchmarked 37 agencies in April 2026. 0 out of 37 offer fixed-price packages. We do. Every deliverable is defined upfront.
English-language account management
One dedicated account manager who knows your brand. You get clear communication in English and content in native Mandarin.
Compliance handled
Business license paths, account verification, content rules, and ad review. We deal with the paperwork so your campaigns don't stall.
How we work
Our Douyin process, from audit to scale
You don't need Chinese language skills or a China office. You work with one account manager in English. Our team in China does the rest.
Audit
We review your category on Douyin. Competitors, content formats, price points, and what the algorithm rewards in your vertical right now.
Strategy
Content pillars, posting schedule, KOL shortlist, ad plan, and KPI targets. Everything written into a clear SOW (Scope of Work) with a fixed price.
Localization
Nothing gets translated. Our Mandarin-native team creates your content from scratch for Chinese viewers. Translated content underperforms badly on Douyin.
Launch
Account verified, first content live within 2 weeks of signing. Your account manager works with you in English. No Chinese language skills needed on your side.
Scale
We double down on what performs. Winning formats get more budget through DOU+ and Ocean Engine. Underperformers get cut. Monthly reports track it all.
What to budget
Douyin agency costs and how engagements work
Here's what most agencies won't tell you: their price. We benchmarked 37 agencies in April 2026. 100% use custom quoting. 0 out of 37 publish fixed-price packages.
Paid to us
Agency fees
- Fixed price and a written SOW for every package
- Ongoing growth on a monthly retainer, launches as projects
- Every deliverable listed before you sign
Paid to ByteDance
Ocean Engine ad spend
- TopView for launches, In-Feed for traffic
- Search Ads for high-intent buyers, DOU+ for testing
- Billed at cost, no markups, full visibility
Entry requirements are lighter than most brands expect. No Chinese entity is needed to start posting and running ads.
See our pricing page for how packages are structured, or book a call for a recommendation.
FAQ
Questions brands ask before hiring a Douyin agency
More detail on the platform itself is on our Douyin marketing page.
Yes. Foreign brands advertise on Douyin through an authorized agency like TheRedScroll. We open the account, run the ads through Ocean Engine, and bill ad spend at cost. No local incorporation needed.
Not to start. Enterprise accounts need a Chinese business license or an authorized agency, and we cover the agency path. For selling through Douyin Shop, cross-border options exist for brands without a Chinese entity. We recommend the right setup on the first call.
Most agencies quote custom prices with unclear deliverables. We work with fixed-price packages that list every deliverable upfront. Ad spend on Ocean Engine is billed separately, at cost, with no markups. Book a call and we'll recommend a fit for your budget.
They are separate apps run by ByteDance with zero content crossover. Douyin serves mainland China and runs on Ocean Engine, its own ad platform. In-app commerce is far deeper on Douyin: shops, livestream selling, and checkout without leaving the app. A TikTok strategy does not transfer.
Paid campaigns can show results within days. Organic traction usually takes 8 to 12 weeks of consistent posting. The algorithm rewards watch-through rate and consistency, so 3 to 5 posts per week is the minimum we run.
Usually not. Douyin detects watermarked re-uploads and buries them. Viewers expect Mandarin speech, local trends, and local formats. We sometimes adapt a strong concept, but the video itself gets remade natively for Chinese viewers.
We book creators through Xingtu, the official ByteDance platform, so every booking has verified audience and engagement data. We shortlist by fit and performance, not follower count. Briefing, contracts, payment, and usage rights all run through us. A layer of smaller KOCs often outperforms one big name.
Douyin runs a cross-border program for brands without a Chinese entity. You sell through a cross-border store and ship from a bonded warehouse or from overseas. Categories, deposits, and document requirements vary, so we confirm eligibility before setup. Livestreams and short videos then link straight to checkout.
No. Your account manager works with you in English: strategy, approvals, and reporting. Our Mandarin-native team handles everything China-facing, from scripts and captions to comment replies. You approve English summaries, not raw Chinese documents.
Against the goals in your scope of work. Monthly reports cover views, watch-through rate, follower growth, engagement, Ocean Engine ad results, and livestream sales where relevant. Every report ends with recommendations for the next month. Underperforming formats get cut, not defended.
Get started
Book your Douyin strategy call
30 minutes. Tell us about your brand and your goals for China. You'll leave with a clear read on whether Douyin fits, and a fixed-price proposal follows if it does.