The WeChat agency for brands growing in China

No. Foreign companies can register a WeChat Service Account with an overseas business license. You need company registration documents, a legal representative's ID, and proof of brand ownership. A Chinese entity only becomes necessary for Subscription accounts, domestic WeChat Pay merchant status, and some ad formats.

Subscription accounts publish daily but sit in a folded inbox and are only available to Chinese entities. Service Accounts publish 4 times per month, land directly in the chat list, and support custom menus, WeChat Pay, and CRM tools. Service Accounts are the only type foreign companies can register on their own, and for most brands they are the better choice anyway.

Two budgets matter. Agency work: we quote a fixed monthly price against a clear scope of work, so you know every deliverable and the full cost before you sign. Ad spend: Moments Ads run on auction bidding with entry budgets around RMB 1,000 per day, while premium scheduled placements start near RMB 50,000 per campaign. Ad spend is always billed separately at cost, with no markup.

With complete documents, registration and Tencent verification take 1 to 2 weeks. Missing or inconsistent paperwork is the most common cause of delays, so we review everything before submission. If you already have a verified account, we can start publishing within days.

Yes. That is the most common setup for our clients. Our team in Shanghai and Hong Kong runs your account day to day: strategy, content, publishing, community replies, ads, and monthly reporting in plain English. You get a dedicated account manager and full visibility, without hiring anyone in China.

You do. The account is registered under your company name with your own documents. We operate it on your behalf. If we ever part ways, you keep the account, the followers, and the full content archive.

Yes. We start with an audit: verification status, follower quality, content history, and compliance risks. Then we fix what needs fixing and take over publishing. Most handovers are complete within a week, with no downtime for your followers.

It depends on your goal. WeChat is where Chinese consumers read, ask questions, and buy, so it works as your home base. RedNote and Douyin are discovery platforms that bring new audiences in. Most of our clients run WeChat as the hub and add discovery platforms around it.

Private domain traffic means followers you can reach directly, without paying for ads each time. In practice, it means moving WeChat followers into WeCom groups and 1-to-1 chats. You own that list. An algorithm change can never take it away from you.

One monthly report in plain English. It covers follower growth, article reads, engagement, ad spend at cost, and leads or sales where tracking allows. You also get a dedicated account manager you can message any time with questions.