Industries
Your category changes the playbook.
The rules, the platforms and the budget all shift with the industry. One page per category, written from the accounts we run.
Industry
Travel and hospitality marketing in China: a hotel marketing agency's guide
Chinese travelers choose a trip on Xiaohongshu (小红书) and Douyin (抖音), then book it on Trip.com (携程), Fliggy (飞猪), or Meituan (美团). A hotel or destination has to show up in both places, or the research ends in someone else's booking.
13 min of reading | October 2026
Industry
Food and beverage marketing in China
Food in China is sold twice: once to the shopper who eats it, once to the chef who cooks with it. Each buyer needs a different plan.
11 min of reading | October 2026
Industry
Fashion and apparel marketing in China
How fashion and apparel brands get found, tried and bought in China, and the case that took Camper to 187K followers in just 18 months.
14 min of reading | September 2026
Industry
Beauty and skincare marketing in China
Beauty is the most crowded category on Chinese social media, and most of the rules are written down. Filing comes before claims, claims come before content, and search decides what sells.
11 min of reading | September 2026