Industries
Your category changes the playbook.
The rules, the platforms and the budget all shift with the industry. One page per category, written from the accounts we run.
Industry
Luxury marketing in China
Chinese luxury buyers are stepping back from the logo and paying for what they know. The brands that grow in China now teach before they sell.
12 min of reading | October 2026
Industry
Health and Supplements Marketing in China
Health supplement marketing in China starts with product classification and the sales route. Cross-border access can remove an import requirement. It doesn’t make a health claim legal.
10 min of reading | October 2026
Industry
Automotive marketing in China: from the feed to the dealer
Most Chinese car buyers have picked the model before they walk in. Often they've picked the store, too. Automotive marketing in China is won on Douyin (抖音) and Xiaohongshu (小红书), and in the hours after a buyer leaves a phone number.
15 min of reading | October 2026
Industry
B2B and industrial marketing in China: a B2B marketing agency's guide
In China, a B2B supplier's home base is WeChat (微信), and its sales team talks to buyers in WeCom (企业微信). Social media won't replace the request for quote. It helps decide whose name is on the list when the request goes out.
15 min of reading | October 2026
Industry
Travel and hospitality marketing in China: a hotel marketing agency's guide
Chinese travelers choose a trip on Xiaohongshu (小红书) and Douyin (抖音), then book it on Trip.com (携程), Fliggy (飞猪), or Meituan (美团). A hotel or destination has to show up in both places, or the research ends in someone else's booking.
14 min of reading | October 2026
Industry
Food and beverage marketing in China
Food in China is sold twice: once to the shopper who eats it, once to the chef who cooks with it. Each buyer needs a different plan.
11 min of reading | October 2026
Industry
Fashion and apparel marketing in China
How fashion and apparel brands get found, tried and bought in China, and the case that took Camper to 187K followers in just 18 months.
14 min of reading | September 2026
Industry
Beauty and skincare marketing in China
Beauty is the most crowded category on Chinese social media, and most of the rules are written down. Filing comes before claims, claims come before content, and search decides what sells.
11 min of reading | September 2026