TheRedScroll

We grow your brand on China's social platforms.

More followers. More engagement. More conversions.

Fixed scope. Fixed price. No surprises.

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Chinese social media is not a channel. It's an ecosystem.

Audience, content, influencers, platforms, and commerce are all connected. You can't win on one without the others.

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0 users

Audience.

1 billion users. Dozens of platforms. Each one different. Find your audience first. Then pick the platform.

0 platforms

Content.

What works on Douyin fails on WeChat. Every platform has its own format, language, and pace. Build for each one.

0 trust KOLs over ads

Influencers.

KOLs and KOCs drive buying decisions more than ads do. Right influencer, right platform, right moment. Everything else is waste.

0 more platforms

Platforms.

WeChat, Douyin, RedNote, Weibo, and 14 more. Algorithms change monthly. You need a team that's on them every day.

0 RMB Douyin GMV

Commerce.

Social media in China is where people buy, not just browse. Content and commerce are the same thing here.

What we do

Eight pillars to grow your social networks in China.

From strategy to content production, from influencer campaigns to private domain CRM. Everything you need, under one roof.

Explore our services

Strategy, campaigns & analytics

Market research. Content calendars. Always-on campaigns plus event pushes for launches, festivals, shopping holidays. Monthly reporting with numbers you can act on.

See our strategy services →

Platforms

WeChat, Douyin, RedNote, Weibo, and 14 more. We post where your audience already spends their day.

Explore all 18 platforms →

Advertising planning & buying

Media planning, ad accounts, creative testing, performance reports. Ad spend billed separately. No markups. Ever.

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Content production

AI visuals and video through HubStudio.ai. Real shoots in China. Native copywriting with cultural proofing built in.

See how we create content →

Influencer marketing

KOL and KOC campaigns from sourcing to final report. Live commerce on Douyin and Taobao Live. We verify every engagement number.

See KOL and KOC services →

China market entry

Account registration, platform verification, e-commerce setup, brand localization. New to China or rebuilding.

Start your China entry →

CRM & private domain traffic

WeCom, WeChat CRM, private communities, automated messaging. Build an audience you own.

Build your private domain →

Training & consulting

Masterclasses on specific platforms. Consulting for leadership teams. Coaching for the people running your China accounts.

See training options →

Ready to grow in China?

One call. We'll walk you through what fits your brand.

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Why TheRedScroll

The agency model is broken. Here's how we fixed it.

The problem

Platforms move fast. Content doesn't translate. Agencies are expensive and opaque. Results are hard to measure.

Whether you're entering China, already here, or a Chinese brand scaling up, growing on social media is hard without the right team.

How we fix it

Clear scope.

Every deliverable defined before you sign. No ambiguity.

Fixed price.

One price. No hidden fees. No scope creep. Zero of the 37 agencies we benchmarked offer this.

Team on the ground.

Shanghai and Hong Kong. Native speakers. Real-time platform access. Cultural fluency.

AI-powered content.

Faster delivery. Lower costs. Strategy stays 100% human.

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Where we post

WeChat. Douyin. RedNote. Weibo. And 14 more.

WeChat 微信

China's super app. Official Accounts, Moments, Mini Programs, WeCom. If you're going to pick just one platform in China, this is the one.

RedNote 小红书

Where Chinese consumers go before they buy pretty much anything. Reviews, tutorials, shoppable posts. Think of it as China's version of Instagram, except people actually buy things from it.

Douyin 抖音

Short video meets live commerce. The reach is massive and the path from content to sale is short. Brands that crack Douyin tend to see results fast.

Weibo 微博

Mass reach and PR. Trending topics, celebrity tie-ins, news cycles. When you need a brand name to travel across China quickly, this is still where it happens.

Plus Bilibili, Kuaishou, Zhihu, Toutiao, Meituan, Dianping, Pinduoduo, Taobao Live, and others. Each priced as a clear add-on based on your industry.

See all platforms

About TheRedScroll

We grow social networks in China. From the ground.

TheRedScroll is a social media agency built for China. We work from Shanghai and Hong Kong, inside the platforms, every single day.

Our team is native Chinese speakers. They live on WeChat, Douyin, RedNote, and Weibo the same way your audience does. When a trending topic breaks on Weibo at 9 AM Beijing time, we're already on it.

We serve three types of clients: international brands entering China for the first time, international brands already operating in China who want better results, and Chinese brands growing their domestic social presence.

20+

Years of experience

18+

Platforms covered

Our own

Studio

Featured projects