What an entry-level China social media package actually includes

A China social media package is a list of outputs with a monthly fee attached. This page walks through the list for the smallest package on our pricing page, one deliverable at a time.

The short version: one piece of content a week on WeChat (微信), Weibo (微博), Xiaohongshu (小红书), and Douyin (抖音). A strategy built in month one, then a report and a call every month.

Question	Short answer
How much content?	One piece a week on each of four platforms, about 17 a month
Who writes it?	Native Chinese copywriters, in Chinese
Who films the video?	You supply the footage. We edit and subtitle it
How often do we talk?	Chat Monday to Friday, one strategy call a month
What’s left out?	Ad spend, influencer fees, extra platforms, AI video, social listening
What does it cost?	It’s on our pricing page, with the full rate card

If you haven’t launched yet, this is a shopping list. Teams already paying an agency can hold it up against what they’re getting. Either way, read the exclusions slowly. Everything below reflects the scope on our pricing page as of September 2026, and every source was checked twice that month.

The China social media package, line by line

Here is every deliverable, how often it happens, and who does the work. None of it is an estimate. It’s the scope we publish, and the one we sign.

Deliverable	How often	Who does it
Competitor study	Once, in month one	Us
Content strategy and pillars	Month one, then reviewed monthly	Us
Editorial calendar	Every month	Us
Account opening and registration	If you need it	Us, with your company documents
WeChat (微信) article	One a week	Us
Weibo (微博) post	One a week	Us
Xiaohongshu (小红书) post	One a week	Us
Douyin (抖音) video	One a week	Us, from footage you supply
Dedicated point of contact	Throughout	Us
Chat support	Monday to Friday	Us
Performance report	Every month	Us
Strategy call	Every month	You and us

The entry package covers one WeChat article, one Weibo post, one Xiaohongshu post, and one Douyin video a week, plus a monthly report and a monthly strategy call, on a six-month minimum contract. Source: TheRedScroll pricing page, September 2026. https://www.theredscroll.com/pricing/

Month one: what setup actually involves

Most of the first month is setup. We study your competitors on each platform. We write your content pillars, the themes every post keeps coming back to. Then we build the first editorial calendar.

If your accounts don’t exist yet, we open and register them during onboarding. They go in your company’s name, with your documents.

TheRedScroll registers client WeChat (微信) accounts under the client’s company name. If the work ends, the client keeps the account, the followers, and the content archive. Source: TheRedScroll WeChat agency page, September 2026. https://www.theredscroll.com/wechat-agency/

Our published target is first content live within two weeks of signing. Platform review can push that out, and we don’t control the queue.

WeChat verification costs 99 US dollars per application for an overseas company, charged whether or not it passes, and 300 yuan for a mainland one. Overseas review takes 7 to 15 working days after complete documents arrive. Source: Tencent customer service (腾讯客服), confirmed September 2026. https://kf.qq.com/faq/190723aQvMR31907233IF7FV.html https://kf.qq.com/faq/161219JvMNvi161219raieiY.html

The other three platforms charge their own fees.

Xiaohongshu (小红书) enterprise verification costs 600 yuan per application and lasts one year, with an annual review. Source: New Rank (新榜), October 2025. https://a.newrank.cn/trade/news/4199

Douyin (抖音) Blue V (蓝V) verification costs 600 yuan for the first year and 120 yuan a year to renew. Source: Ocean Engine (巨量引擎), May 2022. https://www.oceanengine.com/faq/douyin-qyh-rzxydsq.html

Weibo (微博) enterprise verification costs 600 yuan per application, charged whether or not it succeeds. Source: Sina Weibo customer service (新浪微博客服), confirmed September 2026. https://kefu.weibo.com/faqdetail?id=20004

The paperwork is part of the package. The fees are the platforms’ own, billed per application.

Content: how many pieces, in what format, made by whom

One piece a week per platform sounds thin until you see the specs.

Platform	Volume	Format and length	Produced how
WeChat (微信)	1 article a week	Up to 1,500 Chinese characters, 3 images	Written in Chinese
Weibo (微博)	1 post a week	Up to 300 Chinese characters, 1 image	Written in Chinese
Xiaohongshu (小红书)	1 post a week	Up to 500 Chinese characters, 6-image carousel	Written in Chinese
Douyin (抖音)	1 video a week	Up to 60 seconds	Your footage, our edit and subtitles

Nothing is translated from English. Your brand guidelines are the brief, and the copy is written in Chinese from the first line.

The WeChat cadence has a reason behind it.

An overseas company can register only a WeChat service account. A service account can send followers a push notification four times per calendar month; articles published without one still appear on the account’s profile page. Source: Tencent customer service (腾讯客服), confirmed September 2026. https://kf.qq.com/faq/180312zQjeYV180312FNNbmA.html https://kf.qq.com/faq/120911VrYVrA131025QniAfu.html

One article a week is about what that ceiling allows. Extra articles would go out quietly, with no alert to followers.

Douyin is the line to check against your own team. The entry package edits footage you send; it doesn’t film. Don’t assume the agency brings a camera crew, because in this package it doesn’t. With no footage, you need one of three things. AI video comes with the larger packages. A shoot is quoted separately. Or someone on your side films with a phone and a plan. Settle which one before you sign.

Community work: replies, escalation, and what we don’t publish

We publish less on this part of the job than you might want. This is what’s written down.

We reply to comments and answer direct messages on the accounts we run. Before launch, you and we agree on a response playbook. It sets the tone and the stock answers, plus a list of what gets escalated to you.

Community work includes comment moderation, a response playbook agreed with the client upfront, and same-day escalation when something could spread. In a real crisis, a response plan reaches the client within hours. Source: TheRedScroll Weibo agency page, September 2026. https://www.theredscroll.com/weibo-agency/

What we don’t publish is an hours figure or a reply-time target. We’d rather leave that gap than print a number we haven’t committed to in public.

On Xiaohongshu (小红书), direct messages are a rules question as much as a speed question.

Since January 7, 2025, Xiaohongshu has barred professional accounts from putting a WeChat ID or phone number in automatic replies and welcome messages. Only the platform’s social business card may be used. Source: Jiemian (界面新闻) via Sina Tech (新浪科技), January 2025. https://finance.sina.com.cn/tech/roll/2025-01-12/doc-ineerpnr4074384.shtml

A service provider told the same reporter that accounts which kept a WeChat ID in their auto-replies would be muted. So the playbook, which spells out what may go in a reply, counts for as much as speed.

Monitoring what people say about you elsewhere on the platforms is a different job. That’s social listening, and it isn’t in the entry package.

Reporting: what the monthly deck contains

You get one report a month, in plain English, with the Chinese-language data attached for your local team.

Monthly reports cover follower growth, engagement rates, content performance, ad spend efficiency, and competitive benchmarking, with recommendations for the next month. KPIs are reviewed monthly and recalibrated quarterly. Source: TheRedScroll strategy, campaigns and analytics page, September 2026. https://www.theredscroll.com/services/strategy-campaigns/

On WeChat (微信), the report adds article reads, and leads or sales where tracking allows. If you run ads, spend shows at cost.

The monthly strategy call is where you go through it together.

The entry report doesn’t include a sentiment summary or ongoing competitor tracking. Both belong to social listening, covered further down.

That’s everything the package includes. The next list is longer.

What is not included, and what those things cost

Every package leaves things out. Some of these we sell separately, priced on our pricing page. The rest go to the platforms, which set the fees and bill them.

Not in the entry package	Who bills it	What it costs
Ad spend	The platform, directly	WeChat (微信) Moments bidding from 1,000 yuan a day; Xiaohongshu (小红书) boosts from 75 yuan
Running the ads	Us, as a separate service	On our pricing page
Influencer fees	The creator, plus the platform	The creator’s rate; Xingtu, on Douyin (抖音), adds 5%
Finding and briefing influencers	Us, as a separate service	On our pricing page
Account verification	The platform	300 to 600 yuan per platform; 99 US dollars on WeChat from overseas
Extra platforms: Zhihu (知乎), Toutiao (今日头条), Lemon8, and others	Us, per post	On our pricing page, minimum four posts a month
AI video	Us	In the larger packages
Photo or video shoots	Us	Quoted separately
Social listening	Us	In the largest package
CRM and private domain work	Us	Custom quote

The ad and influencer figures in that table come from these sources. The verification fees are sourced under month one.

WeChat Moments ads bought by bidding need a daily budget of at least 1,000 yuan. Source: Tencent Ads (腾讯广告), confirmed September 2026. https://e.qq.com/topic/marketing/industry/weixin/

That’s a floor for one ad format. A small test on Xiaohongshu costs far less.

Xiaohongshu’s self-serve note boost, Shutiao (薯条), has no follower threshold and a minimum spend of 75 yuan per order. Source: Woshipm (人人都是产品经理), May 2026. https://www.woshipm.com/share/6397056.html

Influencers carry a platform fee too, on top of what the creator charges.

On Douyin’s creator marketplace, Xingtu (巨量星图), the client pays a 5% platform service fee on the creator fee for assigned tasks. Source: Ocean Engine (巨量引擎), June 2026. https://www.xingtu.cn/help-center/author/133057

Ad spend goes straight to the platform, not through us, and we don’t add a markup.

When you should buy the bigger package instead

The larger packages change four specific things. If none of them describes you, stay where you are.

If this is true	The larger packages add
Weekly is too slow for Xiaohongshu (小红书) or Weibo (微博)	3 posts a week, then 5 on Xiaohongshu and 7 on Weibo in the largest
You have no Douyin (抖音) footage	AI video, up to 15 seconds, brief approved before production
You need to hear what’s said about you	Brand mention monitoring, competitor tracking, a sentiment summary
Once a month isn’t enough contact	Weekly strategy calls, or anytime in the largest package

The entry package suits a brand that is testing the market and has footage on hand. Comment volume should still be low.

One row fitting is a reason to look at the next package up. Two or more usually point to the largest.

How to compare this against a proposal you already have

This last part is for readers who already have a proposal on the desk, or an agency they’re unsure about. Put that proposal next to this page and ask both the same eight questions.

Ask the proposal	What our entry package answers
How many pieces per platform, per week?	One each, on four platforms
How long is each piece?	Specs by platform, in the content table
Who supplies the video footage?	You do. We edit and subtitle
Is copy written in Chinese or translated?	Written in Chinese
Are comment replies and DMs in scope?	Yes, under a playbook you approve
What does the monthly report contain?	Follower growth, engagement, content, ads, benchmarks
Is ad spend paid to the platform at cost?	Yes, directly, no markup
Whose name is on the accounts?	Yours

The last row matters most for ad accounts. Tencent’s own rules let an agency run yours.

Under Tencent’s service provider agreement, a client brought in by an agency, called a sub-client (子客), may run its own ad account or hand it to the agency. The agency answers to Tencent for that client’s ad activity. Source: Tencent Marketing (腾讯营销), confirmed September 2026. https://ad.qq.com/customer_service_cgi/v1/agreement/show?agreement_type=5

That setup can work. Make sure the account is registered to your company, and put it in the contract.

If a proposal can’t answer a row, ask for the answer in the contract. If it can’t give you a fixed price, that’s normal here.

0 out of 37 agencies analyzed offer fixed-price packages. Source: TheRedScroll competitive analysis, April 2026.

FAQ

How many posts a month should a China package include?

Our entry package runs one piece a week on each of four platforms, so about four a month per platform. On WeChat (微信), that sits at the four monthly pushes a service account allows. If you need more on Xiaohongshu (小红书) or Weibo (微博), our larger packages raise those two to between three and seven posts a week.

Is ad spend included in an agency retainer?

It shouldn’t be. Ad spend is money you pay the platform for reach. The agency fee pays for the work. When the two are blended, a markup is easy to hide. With us, ad spend is billed separately and paid directly to the platform, with no markup. Running the ads is its own service, priced on our pricing page.

What is usually excluded from a China social media package?

Ad spend, influencer fees, platform verification fees, extra platforms, shoots, and social listening are the usual exclusions. Verification alone runs from 300 yuan to 600 yuan per platform for a mainland company. Ask any agency which of these its quote covers, and get the answer in the contract, not the pitch.