Case study
JAC Motors: building a social community for a Chinese auto giant.
JAC Motors needed more than posts. We built a community across WeChat, RedNote, and Weibo using AI-powered content that went global on its own.
Client
JAC Motors
Industry
Automotive / EV
Services
Platforms
The client
10 million vehicles sold. Social presence that didn't match.
JAC is one of China's biggest car manufacturers. More than 30 years in the business, over 10 million vehicles sold worldwide. They make passenger cars, EVs, commercial trucks. Big company, serious footprint.
But their social media didn't reflect any of that. Content was going out on WeChat, RedNote, and Weibo regularly enough. The problem was nobody was really engaging with it. Low comments, low shares, no real sense of community.
For a company that size, the gap between their market position and their social presence was pretty hard to ignore.
WeChat content: product launches, Olympic campaign, and global expansion stories. Scroll to see more.
What we did
Rebuild content from scratch. Build a community that feels real.
We took over content across all three platforms. JAC didn't just want more posts going out. They wanted to become a brand that people in the auto world actually follow. And they wanted the community around them to feel like something real. Built on trust and a shared identity.
So we rebuilt the content from scratch around three ideas: automotive knowledge, human stories from inside and around JAC, and actually talking with the audience instead of at them.
AI was central to how we produced
We used HubStudio.ai to create personalized visual content at a pace that traditional production can't touch. AI also handled performance tracking across all three platforms, which meant we could see what was landing and adjust that same week.
Our creative team built everything platform by platform. What went on WeChat looked different from what went on RedNote. Different format, different tone, different audience.
Content that earns attention
We positioned JAC as a source of real automotive knowledge. Technical breakdowns, behind-the-scenes manufacturing stories, owner spotlights showing what JAC vehicles look like in daily life. The kind of content you'd actually stop scrolling for.
It took a few months. But eventually the shift was obvious. Comments got longer. People started tagging friends. Shares climbed. The accounts went from feeling like a corporate broadcast to a place people came back to on their own.
Global campaign content: E30X athlete collaboration and Iraq market launch.
The Olympic J-Bot campaign
AI-designed mascot goes global without a global campaign.
The J-Bot campaign is where the community work paid off in a big way. We used AI to redesign JAC's mascot into six Olympic-themed versions. The J-Bot visuals went up across WeChat, RedNote, and Weibo. The response was immediate. High engagement, high shares, organic reach well beyond JAC's existing followers.
What happened next wasn't part of the plan. JAC's international teams saw the J-Bot content and started reposting it on Facebook and Instagram on their own. Nobody briefed them. They just saw it working and grabbed it.
Content made for Chinese social platforms ended up going global without anyone planning a separate campaign for it. That doesn't happen with average creative.
The J-Bot campaign crossed over from Chinese social to JAC's global Facebook page without a separate brief.
The campaign strengthened JAC's image as an innovative brand and connected their Chinese audience with their global one. Turns out, good community content doesn't need a passport.
Your turn
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