Case study
Blue Insurance: website and digital launch for Hong Kong's first digital life insurer.
Blue needed a website and launch campaign for Hong Kong's first digital life insurer. We built both and drove 10,000 followers in the first month.
Client
Blue Insurance
Industry
Insurance / Fintech
Market
Hong Kong
Services
Channels
The client
Hong Kong's first digital life insurer. No agents. No paperwork.
Blue is Hong Kong's first digital life insurer. No agents. Customers answer a few questions online and get coverage instantly. The model is built on something pretty simple: people know what insurance they need and should not have to sit through meetings and paperwork to buy it.
But Blue was launching into a market where established insurers were already going digital. Being "digital first" alone was not going to be enough. Blue needed a website that was actually easier to use than the competition, and a campaign that brought in leads fast.
Blue Insurance website. Bilingual, mobile-first, built for instant quotes and signups.
What we did
A website and launch campaign built to move fast.
We handled the website build and digital launch campaign together.
The website had to match the product
Blue sells simple insurance. The site had to feel the same way. Bilingual in Chinese and English, responsive across mobile and desktop. The layout was stripped back on purpose. No walls of policy language. No complicated navigation. Every screen moved people toward a quote or a signup.
SEO was part of the architecture, not a layer on top
We built the content structure, metadata, and page hierarchy so Blue would rank when people in Hong Kong searched for digital insurance or online life coverage. Ready to compete in search from day one.
The digital campaign went live the same week
Social media and paid ads targeted consumers already unhappy with traditional insurance. The messaging was about what Blue gets rid of. The meetings. The forms. The fine print.
Website, SEO, and campaign all coordinated by our team on the ground in Hong Kong.
10,000
New followers in the first month
3,000+
Newsletter signups in the first week
Bilingual
Chinese and English, fully optimized
The outcome
10,000 followers and 3,000 signups before most startups finish onboarding.
The site went live bilingual, fast, and fully optimized. Mobile matched desktop, which matters a lot in a market where most people research insurance on their phones.
The campaign results came in quickly. 10,000 new followers in the first month. Over 3,000 newsletter signups in the first week. For a brand-new insurer with zero existing audience, those numbers said something. People in Hong Kong wanted this.
Your turn
Need a website and launch campaign in Hong Kong?
Fixed scope. Fixed price. Team on the ground.
Book a call