About us
The people behind your brand in China.
25 years on the ground. Senior team. No handoffs.
Why we exist
Most agencies sell strategy. Then hand execution to a team that's never opened Douyin.
Great deck. Sharp frameworks. Then a junior team that doesn't really know how RedNote works goes and posts the same content across every platform. Six months later, nobody can explain where the budget went.
We started TheRedScroll because we were tired of watching that happen. We built an agency where the people who make the plan are the same people who post the content. Where the price is fixed and the results are measurable.
Just work that shows up on the platforms. Every day. From China.
Cyril Drouin
Founder and CEO, TheRedScroll
Our mission
We help brands grow on China's social networks.
Not in ways that look good on a slide. In ways they can actually measure. Followers, engagement, conversions.
China's platforms are crowded and expensive. Chinese domestic brands know the market inside out, and that's a tough gap to close from the outside. We close it with a fixed scope, a fixed price, and a team that lives on these platforms.
Our vision
A skilled social media manager with the right AI tools outperforms the old agency model.
The old agency model stacks too many people on top of each other. Planners, copywriters, designers, project managers. Everyone's billing hours. And half of them have never actually posted on Douyin.
We use HubStudio.ai for content production, visual assets, and copy drafts. What used to take a week takes a day. Strategy and cultural context still come from people. That's not going to change, no matter how good the tools get.
China's AIGC market reached RMB 25.7 billion in 2025, growing at 60% year over year. Over half of Chinese advertisers already use AI in creative production. Source: industry benchmark data, 2025.
Leadership
The people behind TheRedScroll.
Cyril Drouin
Founder and CEO
25 years in digital, advertising, and commerce. Former CEO of Publicis Commerce and Performance Marketing, China and North Asia.
Echo Peng
Senior Director
18 years in ecommerce and digital in China. Former operations director at Publicis China.
Liyan Ye
Senior Director
20 years of marketing experience with Fortune 500 companies in China.
Our team
Former 4A agency people. Platform strategists who post every day.
Platform strategists who post on WeChat, Douyin, RedNote, and Weibo every day. Content producers who've built editorial calendars for dozens of brands across China. Most of our team has been doing this for over a decade.
The person building your social media roadmap is the same person making sure content goes live and performs. No gap between strategy and what actually gets posted.
We've launched beauty brands on RedNote. Grown F&B communities on WeChat. Built automotive audiences through Douyin.
Clients who trust our expertise
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Brands served
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RMB in ecommerce GMV
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Campaigns delivered
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Consulting engagements
Our values
What we stand for.
Accountability is personal
Every project has a name on it. Not a department. A person.
People come first
AI makes us faster. People make us who we are. Technology serves the team, not the other way around.
Say it straight
If a campaign isn't working, we'll say so. We'd rather have that uncomfortable conversation now than a disappointed client six months from now.
Do fewer things, do them well
Social media in China. That's what we do. We don't bolt on PR or web development or event planning. The focus is what makes us good at it.
Deliver every single month
Fixed pricing means every month has to count. If we're not producing results, you'll see it in the numbers. So will we.
What makes us different
Five reasons brands choose TheRedScroll.
Fixed scope. Fixed price. Always.
We benchmarked 37 agencies in our space. Zero offer fixed-price packages. Every one of them uses custom quoting with unclear deliverables. We do the opposite.
We only take projects we can win.
If we can't grow your social networks in China, we'll tell you upfront. Before you sign anything. Your results matter more than our client count.
We're in China. Not near it.
When RedNote changes its algorithm overnight or a Douyin format goes viral at 9am, we don't find out hours later. We're already on it.
AI handles the volume. People handle the thinking.
We use HubStudio.ai for content production and visual assets. Strategy, cultural nuance, and client relationships stay with people who know China.
25 years of relationships.
KOL agencies that actually vet their influencers. Platform contacts who pick up when rules change. The kind of instinct for what works that you really only get from years of doing it.
Ready to talk?
One call. We'll walk you through what we do, what it costs, and whether we're the right fit.