RedNote marketing
China's product discovery platform. 350M+ users. The first place consumers go before they buy.
We don't talk about RedNote. We post on it. Every day. From Shanghai.
Book a callNot vanity numbers. This is where buying decisions happen.
RedNote by the numbers.
Why RedNote is essential
If your brand isn't on RedNote, you're invisible at the moment people decide what to buy.
It's China's purchase decision engine
60%+ of users start with the search bar, looking for reviews and recommendations. RedNote is the first stop before buying.
Trust drives distribution
The algorithm rewards authentic content and buries ads. Saves and comments matter more than likes.
The audience has spending power
Young, urban, affluent. Tier-1 and tier-2 cities. Willing to spend on quality.
Social commerce is built in
Find, review, demo, buy. All without leaving the app.
RedNote (Xiaohongshu) is where Chinese consumers research products, compare brands, and make buying decisions. Social content, community trust, and in-app shopping in one platform.
How the algorithm works
Understanding distribution is the difference between 300 views and 300,000.
Staged distribution
New posts reach 100 to 500 test users first. Strong engagement in the first 24 hours pushes it to thousands, then hundreds of thousands.
CES scoring
Follows (8 pts), comments and shares (4 pts each), likes and saves (1 pt each). Deep engagement moves you up. Likes alone don't.
Authenticity enforced
Hard-sell content, fake reviews, and bot behavior get suppressed. Consistent quality posting earns higher visibility over time.
Dual engine
Every note competes for Explore feed traffic (recommendations) and Search traffic (intent). Optimize for both.
What we do on RedNote
Six services. Each with a clear deliverable.
Account setup and verification
Professional Account (Blue V) registration, overseas license translation, trademark documentation, platform compliance. We deal with the paperwork so you're not waiting around.
A live, verified RedNote account ready to publish.
Account setup and verification
Professional Account (Blue V) registration, overseas license translation, trademark documentation, platform compliance. We deal with the paperwork so you're not waiting around.
You get: A live, verified RedNote account ready to publish.
Content strategy and production
Content pillars, editorial calendar, platform-specific formats. AIGC visuals powered by HubStudio.ai. Real-life shoots in China. Native Chinese copywriting and cultural adaptation.
You get: Content built for how RedNote actually works, not repurposed from Instagram.
KOL and KOC campaigns
Full-service via RedNote's official Pugongying platform. Influencer sourcing, fake follower detection, content co-creation, ROI reporting.
You get: Verified influencer partnerships with transparent performance data.
Paid advertising
In-Feed Ads, Search Ads, Juguang full management, Juguang Lite, Chengfeng for e-commerce. Creative testing, bid optimization, real-time adjustments. Ad spend billed separately. No markups.
You get: Ads that reach the right audience with transparent spend reporting.
E-commerce and live commerce
In-app store setup, shoppable notes, live-streaming production. Live sessions drive 90% of RedNote's in-platform sales.
You get: A storefront inside RedNote where content leads directly to purchase.
Analytics and social listening
Growth, engagement, search ranking, campaign ROI dashboards. Brand monitoring, sentiment analysis, trend detection, competitor tracking.
You get: Clear reporting on what's working and what needs adjustment.
From our team on the ground
RedNote best practices
We post on RedNote from China, every day. These come from doing the work.
Write for RedNote, not Instagram.
Detailed, practical, experience-based notes win. Tutorials, honest reviews, and step-by-step guides outperform polished brand campaigns.
Nail the cover image and title.
They determine whether users click. Clear, benefit-driven titles with relevant keywords. Clean, text-overlaid cover images.
Optimize for search.
RedNote is a search engine. Use trending keywords, write titles that match what users type, and use the platform's built-in hashtag recommendation tool.
Encourage saves and comments.
End notes with a question or a reason to bookmark. Saves and comments drive the CES score that controls distribution.
Stay in the platform.
RedNote penalizes external links. Keep users engaged within the app. In-app stores and internal funnels outperform redirects.
Post consistently.
Accounts with 180+ days of consistent activity get bonus exposure. Pick your content pillars. Stick to them.
Industries we serve on RedNote
From beauty to B2B. Each vertical has its own playbook.
Beauty and cosmetics
The most popular category. Reviews, tutorials, ingredient breakdowns.
Fashion and apparel
Styling, trends, seasonal lookbooks, KOC seeding.
Luxury
Storytelling-led content for a high-intent, affluent audience.
Food and beverage
Restaurant reviews, recipes, product tastings.
Travel and hospitality
Destination guides, hotel reviews. 64% of Chinese travelers use RedNote for trip planning.
Health and wellness
Fitness, supplements, wellness tips. Fast-growing vertical.
B2B
RedNote covers 100+ professional verticals. Decision-makers research suppliers and vendors on the platform.
FAQ
Frequently asked questions
Everything you need to know about running RedNote with TheRedScroll.
Shanghai and Hong Kong. Native Chinese speakers with real-time access to every major platform. We post on RedNote daily, run ad accounts from inside the ecosystem, and work directly with KOLs across the country. This isn't remote consulting. We're on the ground.
Yes. RedNote lets overseas businesses open a Professional Account (Blue V) using a translated business license and trademark docs. We take care of the paperwork, the platform submission, and the back-and-forth with RedNote's review team. Most accounts are live within two weeks.
RedNote doesn't reward impatience. New accounts go through an algorithm observation window, so the first 2 to 3 months are really about building your content library and training the algorithm on your category. Paid ads and KOL campaigns can bring traffic from week one while the organic side catches up.
Everything is spelled out before you sign. Posts, videos, ad campaigns, KOL activations, reports. You review and approve content before it goes live. No gray areas. No surprise invoices showing up at month end.
One fixed monthly fee covers everything in your scope. Ad spend gets billed separately at cost, and you see every line item. We don't take commissions on media. The number in the proposal is the number you pay. That's it.
Strategy and copy come from our Shanghai team. AI-generated visuals are produced through HubStudio.ai, trained specifically on your brand guidelines. Photo and video shoots happen on location in China. Before anything goes live, a native Chinese editor reviews for tone, cultural fit, and platform compliance.
Through RedNote's official Pugongying platform. Over 100,000 verified influencers. Every KOL we shortlist goes through audience authenticity checks, fake follower detection, engagement-quality scoring. Then we match on niche, content style, and your budget.
Yes, though there's a catch. RedNote's Juguang ad platform needs a Chinese entity to open an account. We set up and run ad accounts on behalf of overseas clients through our local structure, and you get weekly spend reports with full visibility into performance.
Shortest engagement is 3 months. That's the minimum to get past RedNote's algorithm ramp-up and collect enough performance data to know what's working. Most clients stay longer once the numbers start moving.
No. All client communication happens in English. Strategy calls, monthly reports, content approvals, everything. The team is fully bilingual. You focus on your brand, we handle the platform side in Chinese.
Getting started
From zero to a live RedNote account in two weeks.
Discovery call.
Your brand, your goals, your China readiness. No pitch deck. Just the right questions.
Proposal.
Clear scope. Fixed price. Every deliverable listed out. You see what you're getting and what it costs before you commit.
Live in 2 weeks.
Account setup, content strategy, first notes live. Fourteen days from signed contract to first post going live.