https://www.theredscroll.com/ China social media marketing insights, industry guides and tools from TheRedScroll. en Fri, 02 Oct 2026 00:00:00 GMT https://www.theredscroll.com/industries/food-beverage/ https://www.theredscroll.com/industries/food-beverage/ Fri, 02 Oct 2026 00:00:00 GMT Food in China is sold twice: once to the shopper who eats it, once to the chef who cooks with it. Each buyer needs a different plan. https://www.theredscroll.com/insights/xiaohongshu-sensitive-words/ https://www.theredscroll.com/insights/xiaohongshu-sensitive-words/ Thu, 01 Oct 2026 00:00:00 GMT Six kinds of wording get brand notes hidden. Most come from Chinese law, not from the app, and every one has a safe rewrite. https://www.theredscroll.com/insights/xiaohongshu-advertising-formats-costs/ https://www.theredscroll.com/insights/xiaohongshu-advertising-formats-costs/ Tue, 29 Sep 2026 00:00:00 GMT Xiaohongshu advertising cost depends less on the format you pick than on the order you buy them in. Search comes first, and the usual budget split starves it. https://www.theredscroll.com/insights/china-social-media-package-includes/ https://www.theredscroll.com/insights/china-social-media-package-includes/ Mon, 28 Sep 2026 00:00:00 GMT Four platforms, one post or video a week on each, a monthly report, and a monthly strategy call. Here is every line of our entry package, and the longer list of what it leaves out. https://www.theredscroll.com/insights/camper-china-teardown/ https://www.theredscroll.com/insights/camper-china-teardown/ Fri, 25 Sep 2026 00:00:00 GMT A Mallorcan shoe brand quadrupled its Chinese following in 18 months without running a single discount campaign. The content was about how the shoes are made. https://www.theredscroll.com/insights/chinese-entity-social-media/ https://www.theredscroll.com/insights/chinese-entity-social-media/ Thu, 24 Sep 2026 00:00:00 GMT Usually not, at least to start. Three of the four platforms that matter can verify a company registered outside the mainland. Two of them publish the rules plainly. The third routes you through an agent. https://www.theredscroll.com/insights/xiaohongshu-business-account-setup/ https://www.theredscroll.com/insights/xiaohongshu-business-account-setup/ Tue, 22 Sep 2026 00:00:00 GMT You do not need a Chinese company to open a verified Xiaohongshu business account. You do need the right documents in the right order, and you need to start on a desktop browser rather than the app. https://www.theredscroll.com/insights/china-agency-pricing-models/ https://www.theredscroll.com/insights/china-agency-pricing-models/ Mon, 21 Sep 2026 00:00:00 GMT There are three models, and this is how agencies in China actually bill you. A retainer buys time, a project fee buys a deliverable, and a fixed price buys a written scope. https://www.theredscroll.com/industries/fashion-apparel/ https://www.theredscroll.com/industries/fashion-apparel/ Fri, 18 Sep 2026 00:00:00 GMT How fashion and apparel brands get found, tried and bought in China, and the case that took Camper to 187K followers in just 18 months. https://www.theredscroll.com/insights/xiaohongshu-account-not-growing/ https://www.theredscroll.com/insights/xiaohongshu-account-not-growing/ Thu, 17 Sep 2026 00:00:00 GMT Most stalled accounts were never penalized. Something plainer went wrong, and each cause has a test you can run yourself in five minutes. https://www.theredscroll.com/insights/xiaohongshu-algorithm/ https://www.theredscroll.com/insights/xiaohongshu-algorithm/ Tue, 15 Sep 2026 00:00:00 GMT The platform's own engineering team has described the machine that decides who sees your note. Most of what circulates in English about the Xiaohongshu algorithm is not from them. https://www.theredscroll.com/insights/xiaohongshu-marketing-cost/ https://www.theredscroll.com/insights/xiaohongshu-marketing-cost/ Mon, 14 Sep 2026 00:00:00 GMT Six cost lines. Three carry a figure the platform or its marketplace publishes, two come from dated third-party research, and one is the agency fee almost nobody prints. https://www.theredscroll.com/industries/beauty-skincare/ https://www.theredscroll.com/industries/beauty-skincare/ Fri, 11 Sep 2026 00:00:00 GMT Beauty is the most crowded category on Chinese social media, and most of the rules are written down. Filing comes before claims, claims come before content, and search decides what sells. https://www.theredscroll.com/insights/first-90-days-china-social-media/ https://www.theredscroll.com/insights/first-90-days-china-social-media/ Thu, 10 Sep 2026 00:00:00 GMT Accounts can be live in two weeks. The Chinese name takes months to protect, and the first lead usually lands after week eight. Here is the schedule. https://www.theredscroll.com/insights/xiaohongshu-marketing-foreign-brands/ https://www.theredscroll.com/insights/xiaohongshu-marketing-foreign-brands/ Tue, 08 Sep 2026 00:00:00 GMT Xiaohongshu is where Chinese shoppers check before they buy. A foreign brand can verify an account with its own overseas paperwork. Some ad categories are still closed to overseas firms. https://www.theredscroll.com/insights/china-social-media-marketing-cost/ https://www.theredscroll.com/insights/china-social-media-marketing-cost/ Fri, 04 Sep 2026 00:00:00 GMT Five cost lines, four of them public. Verification is cheap, media has a published floor, and the agency fee is the only number you usually can't find. https://www.theredscroll.com/insights/china-engagement-rate-drop/ https://www.theredscroll.com/insights/china-engagement-rate-drop/ Sat, 25 Jul 2026 00:00:00 GMT Engagement fell across China's platforms in 2025. The audience did not leave. WeChat, Douyin, and RedNote changed what counts, and most brand dashboards never updated. https://www.theredscroll.com/insights/sell-on-wechat/ https://www.theredscroll.com/insights/sell-on-wechat/ Tue, 21 Jul 2026 00:00:00 GMT China's biggest brand ecosystem is WeChat. Official Accounts, Video Accounts, Mini Programs, ads, and WeCom, and how to sell across all five. https://www.theredscroll.com/insights/douyin-marketing-western-brands/ https://www.theredscroll.com/insights/douyin-marketing-western-brands/ Thu, 16 Jul 2026 00:00:00 GMT Douyin is not TikTok. Account setup, content formats, KOL costs, paid amplification, and Douyin Shop. A practical guide for Western brands. https://www.theredscroll.com/insights/content-mix-china/ https://www.theredscroll.com/insights/content-mix-china/ Mon, 13 Jul 2026 00:00:00 GMT The old split of 80% value and 20% selling was built for feeds where content and shopping sat apart. On China's platforms they are the same thing. The number to watch is not the ratio. It is whether your content feels real. https://www.theredscroll.com/insights/china-social-media-platforms-2026/ https://www.theredscroll.com/insights/china-social-media-platforms-2026/ Tue, 30 Jun 2026 00:00:00 GMT WeChat, Douyin, RedNote, Weibo, and a dozen more Chinese platforms. A clear, current guide to being present, finding influence, and publishing in China in 2026. https://www.theredscroll.com/insights/ai-content-production-china/ https://www.theredscroll.com/insights/ai-content-production-china/ Mon, 06 Apr 2026 00:00:00 GMT Over 53% of Chinese advertisers use AI for creative content. Here is how AIGC is reshaping social media production on China's biggest platforms. https://www.theredscroll.com/insights/douyin-social-commerce-profitability/ https://www.theredscroll.com/insights/douyin-social-commerce-profitability/ Mon, 06 Apr 2026 00:00:00 GMT Most brands lose money on Douyin in year one. But no other platform gives you access to 800 million Chinese consumers this fast. https://www.theredscroll.com/insights/what-is-wecom/ https://www.theredscroll.com/insights/what-is-wecom/ Mon, 06 Apr 2026 00:00:00 GMT WeCom is Tencent's enterprise communication platform inside the WeChat ecosystem. Learn what it does, how private domain traffic works, and why brands in China need it. https://www.theredscroll.com/insights/wechat-advertising-formats-costs/ https://www.theredscroll.com/insights/wechat-advertising-formats-costs/ Sun, 05 Apr 2026 00:00:00 GMT WeChat advertising runs across Moments, Official Accounts, Channels, Mini Programs, and Search. Here is what each format costs and how to start. https://www.theredscroll.com/insights/why-livestream-shopping-took-over-china/ https://www.theredscroll.com/insights/why-livestream-shopping-took-over-china/ Sat, 04 Apr 2026 00:00:00 GMT Nearly 600 million Chinese consumers buy through livestreams. Here are the five reasons livestream shopping works so well from the shopper's perspective. https://www.theredscroll.com/insights/kol-vs-koc-china-influencer-guide/ https://www.theredscroll.com/insights/kol-vs-koc-china-influencer-guide/ Fri, 03 Apr 2026 00:00:00 GMT KOLs create awareness. KOCs build trust. How to combine both, what they cost, and how to spot fake followers in China's market. https://www.theredscroll.com/insights/live-commerce-china-how-it-works/ https://www.theredscroll.com/insights/live-commerce-china-how-it-works/ Thu, 02 Apr 2026 00:00:00 GMT Live commerce is China's highest-converting sales channel. Here is how the ecosystem works, what it costs, and why your brand should care.