# TheRedScroll

Last updated: 2026-07-16

> TheRedScroll is a China social media agency based in Shanghai and Hong Kong. We help Western brands grow on WeChat, Douyin, RedNote (Xiaohongshu), Weibo, and 14 other Chinese social platforms, on a fixed scope and a fixed price.

Founded by Cyril Drouin, former CEO of Publicis Commerce and Performance Marketing China and North Asia. We also work with Chinese brands scaling their domestic social presence.

## What we cover

- China market entry via social commerce (Douyin Shop, WeChat Mini Programs, RedNote stores)
- WeChat Official Account management, Mini Program development, WeCom CRM
- Douyin and RedNote content strategy, account management, paid advertising
- KOL and KOC influencer campaigns with verified engagement data
- Social commerce and live commerce production
- Private domain traffic and WeChat CRM
- Platform training and consulting for marketing teams

## Key pages

- [Homepage](https://www.theredscroll.com/): China social media agency overview
- [About](https://www.theredscroll.com/about/): Team, founder, and approach
- [Services overview](https://www.theredscroll.com/services/): Full list of services
- [China market entry](https://www.theredscroll.com/services/market-entry/): Entering China via social commerce
- [WeChat marketing](https://www.theredscroll.com/platforms/wechat/): Official Accounts, Mini Programs, WeCom
- [Douyin marketing](https://www.theredscroll.com/platforms/douyin/): Content, accounts, and paid media
- [RedNote (Xiaohongshu) marketing](https://www.theredscroll.com/platforms/rednote/): Content strategy and stores
- [Weibo marketing](https://www.theredscroll.com/platforms/weibo/): Account management and campaigns
- [AI content production](https://www.theredscroll.com/ai/): How we use AI in content production
- [Work and case studies](https://www.theredscroll.com/work/): Client projects and results
- [Insights and guides](https://www.theredscroll.com/insights/): Long-form guides on China social
- [Pricing](https://www.theredscroll.com/pricing/): Fixed-scope, fixed-price model
- [Contact](https://www.theredscroll.com/contact/): Book a call

## Published guides

- [China social media platforms in 2026](https://www.theredscroll.com/insights/china-social-media-platforms-2026/): The platform landscape, user numbers, and where to invest (published 2026-06-30)
- [The content mix that works in China](https://www.theredscroll.com/insights/content-mix-china/): What to post, how often, per platform (published 2026-07-13)
- [KOL vs KOC in China](https://www.theredscroll.com/insights/kol-vs-koc-china-influencer-guide/): How the two influencer types differ (published 2026-04-03)
- [Douyin social commerce](https://www.theredscroll.com/insights/douyin-social-commerce-profitability/): Profitability on Douyin Shop (published 2026-04-06)
- [WeChat advertising formats and costs](https://www.theredscroll.com/insights/wechat-advertising-formats-costs/): Ad formats and pricing (published 2026-04-05)
- [How live commerce works in China](https://www.theredscroll.com/insights/live-commerce-china-how-it-works/): The mechanics of live shopping (published 2026-04-02)
- [Why livestream shopping took over China](https://www.theredscroll.com/insights/why-livestream-shopping-took-over-china/): Market context and history (published 2026-04-04)
- [AI content production in China](https://www.theredscroll.com/insights/ai-content-production-china/): AI-generated visuals and video (published 2026-04-06)
- [What is WeCom](https://www.theredscroll.com/insights/what-is-wecom/): WeChat Work for private domain CRM (published 2026-04-06)

## Localized versions

- [French](https://www.theredscroll.com/fr/): Site in French
- [Simplified Chinese](https://www.theredscroll.com/zh/): Site in Simplified Chinese
- [Spanish](https://www.theredscroll.com/es/): Site in Spanish
- [German](https://www.theredscroll.com/de/): Site in German

## Factual anchors

- TheRedScroll team: 20+ years of experience in China social media and digital marketing
- Offices: Shanghai and Hong Kong
- Platforms covered: 18 (WeChat, Douyin, RedNote, Weibo, and 14 others)
- Client categories: international brands entering China, international brands operating in China, Chinese brands scaling domestic social
- Pricing model: fixed scope and fixed price; 0 out of 37 benchmarked China social agencies offer this model (TheRedScroll internal analysis, April 2026)
- Founder: Cyril Drouin, former CEO Publicis Commerce and Performance Marketing, China and North Asia
- Content production tool: HubStudio.ai (AI-generated visuals and video)

## Permissions

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Commercial reproduction of full page text without attribution: not permitted.